Better websites2 min read
How to Write a Website Design Brief That Saves Guesswork
Use this practical website design brief checklist to explain your goals, pages, content, functionality and approval process before a project begins.
Ideas to help your business shine
The StartBright
The StartBright
Blog.
Bright ideas for brands, websites and getting found.
Practical, plain-English guidance for founders and small businesses. From finding your brand’s voice to making sense of SEO and Google tools, this is a space for clearer thinking and confident next steps.
Read the articlesFrom the studioSmall reads.
Small reads.
Fresh perspectives.
Useful ideas you can take into your next decision, whether you’re starting something new or giving an existing business a fresh direction.
30 articles Thoughtful reads. Practical next steps.
Better websites2 min read
One-Page or Multi-Page Website: Which Fits Your Business?
Compare one-page and multi-page websites by service complexity, customer questions, content needs and future plans—not appearance alone.
Better websites2 min read
What Makes a Good Small Business Homepage?
Build a homepage that explains your offer, supports trust and guides visitors towards a useful next step without overwhelming them.
Better websites2 min read
What Pages Does a Small Business Website Need?
Plan a focused small business website with the pages customers need to understand your services, trust your business and make an enquiry.
Brand foundations2 min read
How to Write a Brand Voice Your Small Business Can Actually Use
Create a practical brand voice with clear language rules, useful examples and a simple editing test for your website, emails and social posts.
Brand foundations2 min read
Brand Refresh or Full Rebrand? How to Choose the Right Scope
Decide whether your business needs a visual refresh or a deeper rebrand using an audit of your audience, offer, identity and customer experience.
Brand foundations2 min read
What Should Be Included in Small Business Brand Guidelines?
Find out what small business brand guidelines should contain, from logo files and colours to typography, examples and everyday templates.
Brand foundations3 min read
How to Choose Brand Colours That Work Beyond Your Logo
Build a practical brand colour palette for websites, documents and social posts, with clear roles and readable colour combinations.
Brand foundations2 min read
Logo Design vs Brand Identity: What Does Your Business Actually Need?
Understand the difference between a logo and a complete brand identity, and decide which design assets your small business needs first.
Brand foundations3 min read
Brand Strategy Before a Logo: Where a New Business Should Start
Before commissioning a logo, get clear on your audience, offer and positioning. Use this practical brand strategy brief for your new business.
SEO essentials2 min read
SEO for a New Small Business: What to Work on First
Start your small business SEO with clear services, useful pages, sensible technical checks and a realistic way to measure progress.
Better websites2 min read
A Practical Website Audit: Find the Problems That Matter First
Review your small business website with a practical audit covering clarity, navigation, mobile usability, enquiry journeys and content accuracy.
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